Understanding Profit

Profit is simply the money remaining when you deduct expenses (money that goes out) from revenue (money that comes in). Profit is the lifeblood of any business


Calculating the profit that can be removed from the business is not as clear cut as a lot of entrepreneurs believe.

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Customer Profiling

Customer Profiling is the construction of your intended customers for your business. 


The major advantage of customer profiling is that it informs the best marketing strategy to reach the intended customers. Creating a customer profile can be done using the word or excel application.


Listed below are the components of a customer profile.


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